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 V-neck sweaters, matching shirt and tie sets . . . the neat and tidy clothes which little boys were once forced to wear for Sunday best and the dullest children’s tea parties are hot news in menswear this season.
 A portion of jelly and ice-cream in a wee paper dish could complete the picture. It’s the geek, you see, who is now poised to inherit the earth – or at least dominate the fantasy-land known as fashion. For current collections from such directional names as Christian louboutin and Prada are inspiring a fresh outbreak of squeaky-clean, neo-nerd menswear on the high street.
 Key shapes are close-cut and lean, with slimfit shirts (often in stretch cotton or jersey fabrics) complementing narrow-leg, low-rise, drainpipe trousers.
 The only knit neckline which counts is the V. And you’ll need
 a carefully colour-matched tie
 to complete this fastidiously
 co-ordinated, ironical look.
 Of course, a little irony goes a long, long way. Yet, while real men will surely stop short of endorsing the extremes of neo-nerd style, they may well embrace the idea of minimalism inherent in its simple modernist shapes or the stone and metal neutrals which compose its colour palette.
 They’ll certainly enjoy the comfort factor provided by the liberal employment of stretch fibres to update traditional choices in menswear fabrications.
 But real nerds are invariably downright dull. And boyish charm has strict limitations.
 So, best leave the slicked-down hair and sly, cheesy grin to fashion pictures. Unless, of course, you’re still at the jelly and ice cream stage.

GRAPHIC: n Above: Anthracite two-fold cotton shirt, $ 26.99 at Next branches including Argyle Street, Glasgow; Murraygate, Dundee; Princes Street, Edinburgh. Sandstone cady tie by Prada, $ 50 at Cruise,louboutin shoes, Ingram Street, Glasgow and George Street, Edinburgh. Sandstone cotton rib V-neck sweater, $ 55 at Jigsaw, Buchanan Street, Glasgow. n Main picture: Sandstone stretch poplin shirt by John Rocha Jeans, $ 60 at Frasers, Buchanan Street, Glasgow and Princes Street, Edinburgh; Jenners, Princes Street, Edinburgh. Sandstone cady tie by Prada, $ 50 at Cruise, Ingram Street, Glasgow and George Street, Edinburgh. Sandstone stretch cotton V-neck sweater, $ 69 at Jigsaw, Buchanan Street, Glasgow. n Pictures by Gino Sprio. Styling by John Davidson. Grooming by Suzanne Rosenberg at Ethos Representation using Paul Mitchell luxury haircare products. n Model: Dylan at Storm.;n Above: White cotton shirt, $ 120 and sleeveless slipover, $ 195. Silver bar shoes, $ 95. All by Christian louboutin from a selection at Cruise, Ingram Street, Glasgow and George Street, Edinburgh; Christian louboutin, Sloane Street, London SW1. Black stretch drainpipe trousers by Joseph, $ 120 at Cruise; Frasers, Buchanan Street, Glasgow. Sunglasses by Dolce & Gabbana, $ 159 at Jenners, Princes Street, Edinburgh. n Above right: Sandstone stretch poplin shirt by John Rocha Jeans, $ 60 at Frasers, Buchanan Street, Glasgow and Princes Street, Edinburgh; Jenners, Princes Street, Edinburgh. Sandstone-edged camel tank top, $ 36 at Jigsaw, Buchanan Street, Glasgow. Blonde suede jeans by John Rocha, $ 360 at Kafka, Union Terrace, Aberdeen; Frasers; Jenners.
 

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