Christian Louboutin Direct Selling

As a result, we are better stocked for our consumers and more
profitable for our retailers.
 
MARKETING COMMUNICATIONS
 
We care addressing two major marketing challenges going forward:
spurring the brand’s transition into a lifestyle brand and finding tile
best ways to use Greg Norman’s presence in this effort.
 
Greg has been very effective for us in golf and golf-lifestyle
situations.  Now we arc beginning to employ his image in general
lifestyle and fashion messages.  Our strategy has been clear and
straightforward: to capture the spirit Greg Norman exudes both on and
off the golf course.  This is summed up nicely in our tag linc, which
expresses both Greg’s attitude and that of the brand: "ATTACK LIFE."
 
An effective advertising tactic we employed in 1996 anti plan to rise
again in 1997 is to focus on important markets – those where we have a
strong retail presence and good distribution – and "blitz" them with
messages liar specific periods.&nbsp,Louboutin; This gives the brand solid impact at
key selling times in critical markets and is an effective use of our
advertising dollars.
 
GROWTH
 
Our long-term growth plan for the Greg Norman(R) brand is to maximize
its potential through two complementary components – Greg Norman and
the Greg Norman Logo(TM) – that should help us broaden our base beyond
golf to lifestyle.  To help us round out the Greg Norman(R) product
offering and support our transition to a lifestyle brand, we are
pursuing relationships with licensees for products we believe will
enhance our efforts.  In addition, our international business is now
being built from the ground up.  Initially, we will focus on key major
markets in Europe and Asia.  Our strategy is to gain early success in a
country, then use that country as the gateway to a region.
 
We believe the Greg Norman concept is a powerful idea and that our
growth will be fueled by our creative vision and our ability to execute
against our objectives.

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